Brad Wulff is the Global Brand Director for St. Regis Hotels and Resorts. He is responsible for a driving an exquisite and differentiated end-to-end brand experience for the Luminary, the brand’s respective target customer for this iconic luxury brand.

In his role, Brad is focused on accelerating the prestige and awareness, through immersive brand programs and internal marketing platforms and strong engagement with continent teams and properties globally.

Brad brings a wealth of experience from his previous roles in hospitality. He has a strong track record in building and moving some of the hotel industry’s most innovative brands forward, including the W Hotels brand and within the Distinctive Select portfolio, with a strong sense of strategy, culture, service & innovation. He has held multiple brand and marketing leadership roles at Marriott International, including Global Brand Director, Associate Director of Brand Marketing, and Americas Marketing Leader.

Brad’s experience is focused on developing cut through digital, social & partner driven initiatives, tone setting brand programs, marketing & pr campaigns, and leading strategic sales and marketing plans for halo openings. In addition to roles as Brand Manager for the Luxury & Design Brands Group at Starwood Hotels and Resorts, Brad began his hospitality career on property in sales and marketing roles at multiple luxury flagship hotels on the US West Coast.

Brad resides in Brooklyn, New York and has lived across the globe, including in Copenhagen, Toronto and Los Angeles, and has a deep appreciation for the culture & culinary scene Gotham City has to offer.