Commercial Real Estate brokerage is a mature industry, which means that you must take clients from competing brokers to grow your own business. That process is called “competitive displacement.” It’s the art of replacing your competitors with yourself. But you must be careful. Brokers are not allowed to “go behind the sign,” so displacement must be done skillfully and ethically. This session shows you how to discover the values and priorities of your competitors’ clients while developing a communication plan that makes you stand out among the sea of commoditized brokers in your market.