Artificial Intelligence (AI) is revolutionizing industries, and marketing is at the forefront of this transformation. Once a niche field, AI has rapidly become a cornerstone of competitive strategy in the modern business landscape. One application area with big potential for AI is marketing. Generative techniques such as ChatGPT, in addition to the avalanche of big data from social networks is providing new and powerful tools for marketers.

In this talk we will cover the use of AI in several aspects of marketing such as demand forecasting, brand management, text, audio and video advertising, media and sales force management.