Name
General Session: Developing a Successful Marketing Strategy with Buildout
Date
Wednesday, January 22, 2025
Description

Marketing in commercial real estate presents unique challenges -- standing out in a saturated market, defining a compelling campaign, and doing it all with limited resources (money and time). It's got to be the exact right message, to the exact right audience, in the exact right channel. 

And this requires the exact right strategy.

In this session, you'll learn how to wield one of the most effective tools in marketing - the 4-forces model. Using this framework, you'll create clarity on the best way to position your listing, your firm, or yourself, and you'll walk away with actionable plans you can put into place immediately. 

Come hydrated; this session isn't for the passive listener. We're going to get to work.

Whether you're looking to enhance your marketing strategy, launch your latest listing, or better support your brokerage teams, this session will provide the tools and inspiration you need to succeed. Join us and leave ready to transform your approach to marketing in commercial real estate.

Time
1:00 PM - 1:45 PM (EST)
Location Name
Americana 1