Rod Santomassimo is the founder of the Massimo Group, CRE Perform, and CRE Listing Launcher and a co-founder of CREInvestor.Coach and CRE BOSS. 

The Massimo Group is the world's #1 commercial real estate broker, coaching and assisting over 4,200 CRE professionals in building their desired business and life.

CRE Perform is the industry’s leading natural behavior assessment provider, allowing brokers, managers, and team leaders to make better hiring decisions and

CRE Investor.coach guides individual brokers in building their commercial real estate investment platforms.

CRE Listing Launcher is the commercial real estate industry's first fully integrated AI marketing platform leveraging chat and conversational bots to interact with your prospects to sell and lease your exclusive opportunities. 

CRE BOSS is the industry’s premier consulting division for broker owners, managers, and team leaders seeking to maximize their bottom line as efficiently as possible.

The author of four best-selling books – Brokers Who Dominate, Teams Built to Dominate, and Knowing Isn’t Doing –became America's #1 sales book when it launched.  His most recent book is Dominators of Commercial Real Estate Brokerage.

A graduate of Washington and Lee University, Rod earned his MBA from the Fuqua School of Business at Duke University, where he is a two-time recipient of the Duke University Fuqua School of Business Impact Alumni of the Year Award. His contributions have been recognized by Globe St., designating him as a “Best Boss” in CRE.

Rod is a syndicated columnist for the New York Real Estate Journal and has been published and/or featured in several general business periodicals, including, but not limited to, Entrepreneur.com, The Good Men Project, and Thrive Global. He is also a CCIM and a patented inventor.

Rod lives in Cary, NC, with his wife, Launa, and they have two adult children.