As a rising professional in commercial real estate, you’ll constantly face the high-stakes challenge of pricing. Drop the price and risk your returns or hold firm and risk losing the deal. This workshop shows you how to break free from that tug-of-war by taking control of the conversation and steering the outcome your way. You’ll build practical skills to shape a buyer’s perception of cost, value, and benefits, positioning your deals as can’t-miss opportunities instead of line-item expenses. Walk away with the confidence to negotiate win-win solutions, the instincts to know exactly when to bring money to the table, and the resilience to stay composed under competitive pressure and pricing demands.