2023 is shaping up to be the most competitive market we have seen in years. With that in mind and based upon the positive feedback from last year’s Global Convention, we have again invited Bob Potter to conduct his Third Level Selling workshop based upon his books, Selling Real Estate Services and Winning in the Invisible Market. We will do a deep dive on how and why clients choose among competitive CRE service providers. Then we will use that as a map to navigate through the three levels of selling and building client partnership and loyalty.

Elite real estate service providers, the top 5%, have the biggest and most profitable clients. They do well in good and bad markets. What do these elite providers do differently than the rest of us to win new clients and retain the ones they have? The short answer is that they engage clients at a deeper personal and professional level, a Third Level. That leads to greater success and career satisfaction and less price competition.